Why you need to start writing your magnetic brand story, RIGHT NOW! 😱
“You have to tell a story before you can sell a story” - Beth Comstock
This is THE MOST important thing that you need to do as a (personal) brand.
Your story is the thing that really allows people to connect with you.
It’s the thing that allows people to understand who you are.
Your story makes people trust you
Your story makes people start to like you
This is when people understand and realize they have similarities to your story.
When they can see themselves similar to you, where you come from, your beliefs, your challenges, your pain points… then they can start to see and position themselves in the position of YOUR CLIENT.
Because your transformation shows them, the transformation that they ARE SEEKING.
So before you can sell, you first need to tell ☺.